About Bushnaq Group
We build businesses that last
A diversified investment and operating group developing and running sustainable ventures across Jordan and Palestine — in business infrastructure, mobility, healthcare, agriculture, real estate and hospitality.
- Ventures
- 7
- Sectors
- 6
- Countries
- 2
- Regional hubs
- 3
Who We Are
Investors who stay to build and operate
Bushnaq Group is led with an owner-operator mindset: we don't simply invest in businesses — we build them, run them, and stay accountable for how they perform. Leadership sets a clear direction, then gives every venture the structure, people and discipline to deliver it.
From our base in Amman, we create and manage ventures that meet everyday needs — places to work, refuel, receive care, live, stay, eat and grow food. Each business is built to stand on its own feet, and together they form a connected portfolio that grows stronger as a whole.
Our Mission
Our mission is to transform viable opportunities into sustainable businesses that deliver measurable value to customers, partners, investors, employees, and communities.
Our Vision
To become a leading regional investment and operating group that shapes modern living through sustainable businesses, innovative infrastructure and high-impact services — a respected portfolio recognised for operational excellence, responsible growth and a positive contribution to the markets and communities it serves.
What Guides Us
Core Values
Six commitments shape how we choose opportunities, build our teams and serve every customer.
Integrity
We conduct our business ethically, transparently, and responsibly. We honor our commitments, communicate honestly, and seek to earn the confidence of every stakeholder.
Excellence
We pursue high standards across planning, design, implementation, operations, and customer service. We believe that consistent attention to detail creates stronger businesses and more valuable experiences.
Innovation
We welcome new ideas, technologies, and methods that can improve performance and solve real problems. We encourage thoughtful experimentation while maintaining commercial discipline.
Sustainability
We consider environmental, economic, and social sustainability from the earliest stages of every project. We seek to use resources responsibly, reduce unnecessary waste, and develop businesses capable of creating value for generations.
People First
Our employees, customers, partners, and communities are central to our success. We promote respect, inclusion, professional development, teamwork, and open communication.
Long-Term Value
We build for decades, not quarters. We evaluate opportunities according to their durability, strategic relevance, community contribution, and ability to produce sustainable financial performance.
Our Portfolio
Seven ventures. Six sectors. One standard.
Every Bushnaq business is held to the same commitment to quality, professional management and long-term value.
Leadership & Philosophy
How we lead
We turn ideas into structured, professionally managed businesses — building the brands, systems, partnerships, operating teams and institutional knowledge that give each venture strong foundations and the capacity to perform consistently over the long term.
Long-Term Ownership
We build to hold, not to flip. Decisions are judged by the value they create over years, not quarters.
Hands-On Leadership
Leadership stays close to operations — reviewing performance regularly and taking part in every venture's key decisions.
Disciplined Growth
Capital goes where there is real demand and a clear operating plan, and every venture must be able to stand on its own.
People & Communities
We invest in local talent, fair partnerships and the communities around our projects — lasting businesses need lasting relationships.
From Idea to Institution
Identify
Find a genuine market need in a sector we understand.
Structure
Build the brand, systems, team and governance before scaling.
Operate
Run to clear targets, financial discipline and quality standards.
Grow
Expand what works — responsibly, and with the community in mind.
Investment Criteria
What we look for in every opportunity
Before we commit capital, every opportunity is tested against the same six questions.
Clear and Sustainable Market Demand
Is there real, lasting need for this product or service in the market we are entering?
Strong Commercial Fundamentals
Can the business sustain healthy margins and a clear path to profitability on its own?
Practical Economic and Community Value
Will it create jobs, support local suppliers or improve access to essential services?
Responsible Use of Resources
Does it use land, energy, water and capital efficiently and responsibly?
Scalable Operating Potential
Can its systems, brand and team be scaled or replicated as it grows?
Alignment with Our Values
Does it reflect our values of integrity, quality and long-term thinking?
Where We Operate
Geographic Presence
Bushnaq Group's current strategic focus is Jordan and Palestine, with projects and opportunities connected to Amman, the Jordan Valley, and Ramallah.
Ramallah & Al-Bireh
Palestine
These markets present significant opportunities across essential services, business infrastructure, agriculture, healthcare, mobility, real estate, and hospitality. Our local understanding enables us to identify market needs, navigate regional conditions, and establish meaningful partnerships. As our portfolio matures, we will consider expansion into additional markets where our expertise, operating model, and partnerships can create sustainable value.
Growth & Responsibility
Growing deliberately, operating responsibly
Strategic Growth
Bringing Flagship Ventures to Life
Our next stage of growth focuses on bringing flagship ventures into operation and establishing scalable systems across the portfolio.
Strengthening Management Capabilities
We are building capable teams and strong governance structures to support consistent performance across every business unit.
Developing Trusted Partnerships
We prioritize transparent, mutually beneficial partnerships that combine local market knowledge with international standards.
Community & Partnerships
Strategic Partnerships
We collaborate with strategic and financial investors, property owners, healthcare operators, technology providers, and hospitality operators who share our commitment to quality and long-term value creation.
Community and Economic Impact
Our projects contribute through direct and indirect job creation, professional training, opportunities for local entrepreneurs and suppliers, and improved access to essential services.
Responsible Partnership Criteria
We assess every partnership according to strategic alignment, market demand, governance, operational quality, and long-term value potential.
Governance and Responsibility
Financial Discipline and Performance
We maintain financial discipline and continuous operational-performance monitoring, ensuring resources are used responsibly and results are consistently measured.
Clear Roles and Transparent Communication
Every venture operates with clear decision-making structures, defined roles and responsibilities, and transparent communication with our partners.
Risk Management and Compliance
We identify and manage risk proactively, maintain compliance with applicable laws and regulations, and commit to continuous review and improvement.
Let's build something lasting together
We welcome investors, landowners, operators and suppliers who share our commitment to quality and long-term value.